Feeling Brand New

The project unfolded as a vibrant and uplifting visual story, showcasing the lifestyle that resonates with Vera Bradley's aesthetic. Our goal was to not only highlight the beautiful design of the bag but also to convey a narrative that embodies self-love and empowerment.

The storyline revolves around a young woman taking a day dedicated to showing love to herself. The visuals capture her leisurely stroll through the town, sipping on a beverage, indulging in the simple pleasure of buying flowers, and finding solace in nature. The chosen scenes deliberately align with Vera Bradley's brand ethos, emphasizing the blend of practical elegance and the joy of embracing life's simple pleasures.

The ad, set to a lively pop music backdrop, exudes a young and free-spirited tone, perfectly complementing the brand's vibrant identity. The bright and colorful visuals serve a dual purpose, not only showcasing the brilliance of the floral patterns on the purse but also conveying a sense of joy and positivity associated with self-care.

In essence, the short advertisement encapsulates the message that with Vera Bradley, you can be your own hero when you need a day for yourself. The project successfully marries product promotion with a compelling narrative, creating an emotional connection with the audience and reinforcing Vera Bradley's commitment to enhancing the lifestyle experiences of their customers.

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