The Maverick Blazer

For the Collars & Co.’s Maverick Performance Blazer commercial, our team brought the brand's vision to life by flying out to Washington, D.C., to complete the entire production in just one day. With a commitment to high production value, we selected five iconic locations throughout the city to provide a dynamic backdrop for the story. Our team scouted and secured each site and sourced the ideal props and talent to capture the Maverick’s essence: a blazer built for those who need both style and agility in every setting.

The storyline centers around a business leader who’s always on the go, balancing the demands of his career and personal life. As he navigates the city, he’s quick, strategic, and undeterred by the challenges that come his way. The commercial keeps the audience guessing as he makes his way to an unknown destination. In the end, he arrives at home, flowers in hand for his young daughter, adding a heartfelt conclusion to his day and to the story.

The Pilotier team worked hand-in-hand with Collars & Co. to ensure every detail aligned with their vision. From strategy, scripting, and scouting to the technicalities of lighting, audio, video production, and post-production, we handled it all. Our team completed sound design, motion graphics, color grading, and final edits optimized for TV, delivering a polished commercial that captures the Maverick Performance Blazer’s versatility and appeal. The client was thrilled with the results, and we were honored to help showcase a product designed for high achievers.

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