P&P Brand Story

A heartfelt brand born from the grief of losing their daughter, this family channeled their pain into purpose—creating a clothing line that encourages dads and daughters to wear matching outfits and make lasting memories, knowing how fleeting life can be.

We had the honor of sitting down with Griscelle and Brooks to help shape and share the powerful story behind the brand they’re building.

Pre-production was a vital part of this journey. It was important to us that this family felt safe, seen, and fully supported in sharing such a vulnerable part of their lives. Through intentional storyboarding, in-person meetings, and thoughtful collaboration, we built the trust and creative foundation needed to begin filming.

From heartfelt interviews to capturing authentic family moments on camera, every step was designed to set us up for success in post-production—so we could bring their story to life and share it with the world in the most meaningful way possible.