Next Gen Athletes

We wanted to create a project for Nike Academy that aimed to capture the essence of the brand's dynamic lifestyle and athletic culture, with a particular focus on promoting the athletic gear associated with the Nike Academy program. The shoot centered around a female athlete immersed in the intense training environment, showcasing her dedication and skill on the field.

The narrative unfolded through sequences highlighting the athlete's warm-up routine and precision in shooting goals, emphasizing the athleticism and commitment integral to the Nike Academy experience. Key products featured in the shoot included Nike soccer cleats, a matching ball, and a range of Nike athletic attire, creating a visually cohesive and appealing ensemble.

The final product was a riveting, action-packed short ad designed to inspire and captivate the audience. Through expertly captured shots and dynamic editing, we sought to convey the passion, determination, and sheer talent embedded in the Nike Academy program. The commercial not only showcased the superior performance of Nike's athletic gear but also served as a powerful tool to draw attention to the unique opportunities offered by the Nike Academy.

Strategically aligned with Nike's brand identity, the commercial aimed to resonate with aspiring athletes, showcasing the Nike Academy as a premier, full-time, pro-level training program for young talents aspiring to secure a professional contract. By combining compelling visuals with the brand's commitment to excellence, the commercial stands as a testament to Nike's dedication to nurturing the next generation of sports stars.

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Deliverables:

Horizontal Version for Youtube / Web
Vertical Version for Social Media Platforms

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