Project Overview:

Former NFL player and CEO Chris Gronkowski challenged us to elevate the content on Ice Shaker’s Amazon page.

Our mission was to spotlight the key features that set Ice Shaker apart from every other protein shaker on the market. We knew that by amplifying our creativity, we could captivate the audience and motivate potential customers to incorporate Ice Shaker into their daily lives.

After multiple rounds of brainstorming and storyboarding, we confidently shaped the direction of this video.

Visually, it was crucial to embody the brand name "Ice Shaker," and we did just that by integrating various forms of ice— from cubes and melting ice to ice bricks and even dry ice—ensuring that the brand's identity was fully realized on screen.

Beyond highlighting the 30+ hour cold feature, we focused on showcasing the unique twist-on agitator with precision in the editing phase, knowing that this detail would resonate with the audience.

Not only did the final video exceed the expectations of CEO Chris Gronkowski, but it also performed exceptionally well on social media, capturing the attention of their audience.

Check out the performance on Instagram [here]...

https://www.instagram.com/reel/C6G3_1BugRW/

Testimonial - CEO = Chris Gronkowski:

"The Content was super high quality. We had a bunch of customers and friends comment on the quality of the videos bc it was so much better than what we are normally posting"

‍